Craft show season is upon us and it is time to think about taking your products on the go and putting together a booth that properly represents your full selection. A well thought out show booth can make all the difference in attracting customers and turning those customers into sales. The fall and winter seasons are the biggest and most profitable time of the year. With the addition of traveling antique market shows, it has also become more competitive. Here are 5 ways to improve your show booth.
Tip #1: When in doubt, use grid.
Wire grid is one of the most versatile retail fixtures available on the market and comes in a wide range of colors and sizes. The price is very affordable and easy to assemble into various formations to create unique looks that can fit any space. The most popular colors are chrome, white, and black, but can also be customized to a color of your choice. Wire grid is compatible with a wide range of accessories from shelving to waterfall faceouts for displaying any type of product. It is very important to be mindful of how your product will look on the grid. Take the time to plan it out and combine similar products together. Feature accessories that coordinate with items you have near main product options. Coordination, organization, and neatness are a must. Most importantly, make sure that customers can easily find what they are looking for.
Tip #2: Stackable and easy-to-assemble fixtures are a must.
Stackable and easy-to-assemble fixtures are essential when you are setting up and displaying within an allotted booth space. Most craft shows will only offer a small space for you to show your product. A typical booth ranges from 8’x10’ to 10’x10’ spaces. Since time is a premium, try using easy-to-assemble wood displays, such as the 3-Panel Shelf Display and 4-Basket Display. These products can come together within 5 minutes and break down for easy transport. They come ready to paint or stain so they can be customized to suit your style. We have several videos available on our YouTube channel demonstrating how to stain and paint our wood displays. We have found some creative and inventive ways to use them that we know you will enjoy too.
Tip #3: Decorate your booth with style.
During craft season, there will be all sorts of vendors trying to compete for customer’s attention and sales. Make sure that you stand out and go the extra mile to create a style presence that customers will remember. We carry all sorts of packaging materials from curling ribbon to raffia. We also have YouTube tutorials on how to create tulle pom poms, tissue paper flowers, tulle wreaths, and more! If you take the time to make your booth an inviting retail space, you will attract the attention and achieve the sales that you are wanting. Take the time to plan and execute your design. Don’t make it too complicated or contain too many pieces.
Tip #4: Brand your business.
Your brand is your calling card for current and future business. If you create a memorable way to brand your business, your customers will come back. There are many ways to do this, but we recommend branding with Custom Creations. By customizing stickers, jewelry cards, and bags with your logo and even contact information your brand is sure to grow. Your brand will continue to be seen long after the sale when it is added to a bag or jewelry card. Make sure you always include a website, address or phone number so that your customers will have an easy way to reach you. We have so many styles of bags that can also complement your brand. A sticker can also be added to jewelry boxes, apparel boxes, or anything else that will allow your business to stand out.
Tip #5: Make sure you have proper labeling and signage.
There is nothing that frustrates customers more than being inside of a booth filled with merchandise and not being able to find the sale merchandise or having to ask over and over how much something costs. Make sure that your booth has all the proper labeling and signage that your products need. If you are selling clothing and accessories, make sure you have price tags and fasteners. If a pricing gun cannot be used for your products we carry all sorts of price tags with string, boutique tags with patterns, plain self-adhesive labels, and one-line or two-line labels. We have a style that will fit in with any décor. Our sign holders and signage can be purchased to coordinate well with our labels and tags.
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