Let's start out with some fun facts. Every month, there are 13.7 billion searches performed in the U.S. according to comScore's internet insights. A whopping 20% of these searches are related to location and according to Google, 97% of consumers search for local businesses online. These stats clearly show that you need to get on the map when it comes to tying your business to its physical location.
Google My Business is a free way to make sure people can find your business when they're searching from their physical location. It connects your business to both Google Search and Google Maps, so you'll appear in both places, regardless of what search tool they're using. Customers can then see all of the information they need to learn about your business. And to top it all off, it helps you connect with customers to build relationships, position yourself as a local business leader, and limits competitors to only those in the local area.
What Exactly Is Google My Business?
Google My Business offers another easy way to build your brand. It allows you to create a customized online listing that helps to tell customers about your business. You can display store information including contact details, store hours, a map of where your store is located, coupons, photos, and even reviews. Any real-time updates about special offers can be displayed across the search results from Google Web and Mobile search. You can also take potential customers on a virtual tour with photos, provide them with directions on exactly how to get to you, and show off your best reviews.
How Important Is It For Your Business?
Registering with Google is extremely important if you want your business to show up when someone is searching your area for the products or services you offer. Plus, when people do conduct an online search for you, you want to make sure that the right phone number appears as well as the right address and website. It's completely free to use, and you're able to edit your business details anytime. If you make any changes, they're automatically updated on Google Search and Maps.
How Can You Get Started?
First, you'll need to log into Google My Business using the account that you want to connect your business to. Once you're logged in, you should see a page with all the businesses already associated with your account. If this is your first time using this service, you'll be asked to look up your business via your business's phone number.
Next, you'll need to actually find your business. If you're registering a new business, click "Add new business" and enter in your business phone number. Google will then check to see if it already has some information about your business. If some details already exist, don't worry, you'll be able to edit them.
If the Google search comes up empty, click "Add new listing" to enter your store's location, basic information, web address, and more. During this step, you'll have the option to customize your listing by adding a category, pictures of your storefront and items, videos, hours of operation, and much more.
Google also needs to verify that you're authorized to confirm your business information. You'll have the option to receive a verification code via phone call, text, email, or physical postcard mailed to your business address. Simply log in, enter your pin, and your listing will be verified. Please note that it might take some time for your Google My Business listing to appear in any online search results. But soon you'll get your business details in front of many more potential new customers. Interested in learning more? Log on to www.google.com/business to watch customer stories, find helpful tips, and more.