There’s a great tool available for you to use that can greatly enhance your customer experience. Live streaming, which is also referred to as “going live”, is an excellent way for you to reach fans of your business and allow new fans to join in. Going live can be a lot of fun and can become an extension of your business. There are several benefits to live streaming.
- Easy to set up
- It allows your customers to engage with you directly
- You can answer questions about your product in real time
- Allow for your audience to become of a part of the experience together.
To get started on Facebook, you will need a smartphone with a working wifi connection. Your network should be at least 4G. Make sure you have the latest version of the Facebook or Instagram app on your phone. If prompted, allow Facebook to allow access to your camera and access to record audio.
Next, go to your personal or business page and click on Post. Within Post you will see the option for Go Live. Select Go LIVE and a screen will appear and you will see the image your camera lens is capturing. You can adjust where you want the camera to be at this time. If you have someone to help you, you can have them film for you. If you would like to hold the phone and film, you can do that also. There is also the option to use the front facing (selfie). You can add a description of your live if you would like but that is not necessary to do. Click Start Live Video. After selecting Start Live Video, your phone will give you a few seconds then you will see that the video is live in the top left side of the phone. When you are finished, you can hit FINISH at the bottom right of the phone. You have the option to DELETE the video or SHARE it to your page.
Instagram Live is very similar to Facebook Live. Instagram starts on your profile page with the icon shaped like a person. From your Profile page, and click on the Home icon shaped like a house. At the top left of the screen, you will see Your Story. Click on the picture inside of Your Story. Select LIVE and you will see the image your camera lens is capturing. Click the LIVE feature. From here, Checking connection will appear on the screen. Your phone will give you a few seconds then you will see that the video is live in the top left side of the phone. When you are finished, you can hit END VIDEO or CANCEL at the bottom of the phone. You have the option to DELETE the video or SHARE TO STORY to your page.
We highly recommend that you practice showing your product before you go live. You can create notes or bullet points for each item before you begin. It is also important that your product is displayed well to feature and discuss in your video. Products that are set up nicely will appeal to the eye of the customer. We suggest that you check out home shopping networks to see how they show and display their product for customers if you need some inspiration. They are experts at understanding how to sell. Their expertise can be a very useful starting point. Make sure you show your personality and most importantly be yourself. The more authentic you are, the more you will be able to draw your viewers in. Customers like to feel like they are part of the experience so allow them to interact as much as you’re comfortable with. If they ask questions, make sure you read their name and the question out loud so that everyone can be included. The more interactive you become the more likely your customers will want to see more.