10 Techniques for Drawing Customers in on Small Business Saturday

  • Utilize Free Marketing Materials American Express provides free, customizable marketing materials for your business- CLICK HERE to create your own personalized advertisements.

  • In-Store Events Identify your target demographic and set up a fun in-store event that caters to your customers. For example, host a sip and shop event for 25-39 year olds or a selfie contest for a younger target demographic.

  • Social Media Sharing your advertisements and promotions on Facebook, Twitter, Instagram, and any other platforms you utilize. To further understand how social media can be incorporated into your Small Business Saturday.

  • Add Signage Place sidewalk signs outside your storefront to bring in passing traffic. Share details of your store and other promotions that will grab their attention and draw them in.

  • Create Partnerships Create partnerships with other local stores regarding marketing, incentives, and events. Try utilizing a punch card technique. If the customer has a punch from partner store, offer them a special discount or gift for visiting your store as well.

  • Try Teasers Use teasers of new products, giveaways, and special discounts. If you require the customer to come into the store to find out about the new product, giveaway, or extra discount, they are more likely to stop by and shop.

  • Word-of-Mouth Marketing Use custom stickers on your packaging to let customers know about the event and get your customers talking. Also, they are able to spread the word just by walking out of your store.

  • Offer Incentives Offer exclusive day-of discounts and promotions that provide a sense of urgency for your customers to come into the store and make a purchase. Try using discounts that offer a big reward perception such as “buy one, get one free” or “50% off select products.”

  • Free Gifts Provide a free gift at checkout rather than for just entering the store. To provide an even higher sense of urgency, tease your free gift and make sure to advertise that it will only go to the first 500 purchasers.

  • Save the Date Print out small save the date cards with your information, your promotion, and any other pertinent information. Offer these to all of your customers in the weeks leading up to Small Business Saturday and encourage them to share them with friends and family for extra incentives.
  • Looking for more information on how to drive foot traffic? Click here!

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