What Is The Best Way to Display Clothing?
Merchandising clothing can seem like a daunting task, especially when dealing with limited space. How do you maximize space and provide a stimulating, memorable shopping experience that will bring customers back? Use this checklist to keep your clothing displays modern and functional:
- Visualize- When you first envisioned your store, what did it look like? Formulate a layout design that you think best characterizes your merchandise, image, and the atmosphere you are trying to create.
- Choose Fixtures and Shelving to Fit Your Visualization- Now that you have a layout in mind, go through the Store Supply Warehouse catalog and pick which showcases, display units, shelves, racks, faceouts, hangrails, peg hooks and other fixtures you would ideally like for your store.
- Tips for Choosing Fixtures, Racks and other Displays- Select racks that position the clothing face-out, meaning the front of the clothing is facing the customers. This allows customers to quickly scan the clothing and decide if it is something they would like to try-on or purchase. Faceouts also give the impression of a fully stocked store, which customers find appealing. Avoid hanging clothing shoulder-out as it does not catch the customers’ eye like the face-out displays. Only use shoulder-out positioning if you have limited space or a mannequin creatively displaying the items. People like to visualize the clothing in real life situations so mannequins are essential to any retail clothier. Arrange complimenting items on a 2-Way or 4-Way Rack to create outfits and accessorize. Gondolas and shelving units are good for integrating your sales floor and wall displays. Incorporate coordinating racks and fixtures and multi-level shelving to add dimension to floor displays. Reinvent your store seasonally by using displays with casters and rearrange racks to add interest.
Remember when displaying clothing in your store, the fixtures and shelving you choose will influence sales because the visual appeal of the clothing is as important as the clothing itself. By capitalizing on your merchandizing potential, your store should see greater profits and more returning customers.